cbs could make its quarter, not that they would do this, but just jamming stuff to netflix under their programming deal. you have to buy this, you have to buy that. great deals they have signed for cbs with netflix. >> most content providers say at the end of the day they are diagnostic, but when i was talking to michael burns, they have a great partnership with netflix but he did say a better deal came along -- they don't have a loyalty there. there's no loyalty to netflix. it's a delivery system. >> it voted to keep ramping up its streaming subscribers and if one falls then they are in divulge. >> are they going up every year? >> i believe so, yes. >> so people gave away things to netflix initially and now they found out -- >> they can charge more for it but netflix needs to add more programming to make the services as robust to against the likes of amazon, which is it is doing more effectively with more stuff there than you want. >> i went to the premier held by netflix and that was the one episode i saw, even though i have netflix streaming. >> the boost of the great product netfli